Apeer: A Unique Logo Design for a College Travel Company

Designing a Logo that Embodies the Company's Spirit

As a logo, Apeer's design stands out with its vibrant colors and unique graphics. It showcases the company's positive and adventurous mindset, encouraging customers to embrace new experiences. The logo's graphics go beyond mere peaks; they embody the company's commitment to putting customers first and reflect its aspirations for the future.

The Apeer logo is versatile and can be printed on various items used in daily work, such as clothing, books, and file bags. For special occasions, the logo can be enhanced with gold stamping technology, adding a touch of elegance to customized products like invitations and business cards.

Technical specifications for the Apeer logo include a business card size of 90mm x 54mm, letter signing paper size of 210mm x 297mm, employee's card size of 140mm x 100mm, and a badge size of 58mm x 58mm.

The design process for Apeer involved thorough research into the travel industry and the company's specific attributes. By integrating collected data and brainstorming ideas, Du Qingling was able to create a design that perfectly aligned with the industry's nature and the company's unique characteristics and style. The color palette was carefully chosen to reflect the research results, industry positioning, and corporate culture.

One of the main challenges faced during the design process was striking a balance between the company's positioning and corporate culture. The logo needed to not only align with the industry's nature but also represent Apeer's distinct identity.

Apeer's logo design project commenced in March 2017 and was completed in Zhuhai, China, in April 2017.

This exceptional logo design for Apeer was recognized with the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2018. This prestigious award is bestowed upon designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life through art, science, design, and technology.